CMA Awards Tour Bus
Creative Lead
Researched the Country Music Association Awards and the fans that watch it to build a GEICO sponsored tour bus to promote their involvement;
- Consumer Research,
- 2D Floor Plans,
- 3D Art Director (materials, colors, and lighting),
- Sourcing Country Music Facts & Artifacts,
- Team Management.
Ask
Design a CMA Awards tour bus that showcases GEICO's sponsorship.
Insight
Passionate country music fans seek to be closer to the stars they follow.
Execution
The Tour Bus Exterior
Red Carpet Photo Op
w/ Crystal CMA Award
Giant Boot Toss to win
exclusive premiums
The Tour Bus Interior Timeline & Artifact Wall
Customized Hatch Print Style Poster Photo Op
Social Campaign
