CMA + GEICO | Moose, an Experience

CMA Awards Tour Bus
RedPeg! - 2019 (Currently Live)

Creative Lead

Researched the Country Music Association Awards and the fans that watch it to create GEICO sponsored tour bus promoting their involvement this year;
- Consumer Research,

- 2D Floor Plans,
- 3D Art Director (materials, colors, and lighting),

- Sourcing Country Music Facts & Artifacts.

Ask
Design a CMA Awards tour bus that showcases GEICO's sponsorship.

Insight
Passionate country music fans seek to be closer to the stars they follow.

Execution

The Tour Bus Exterior

Screen Shot 2019-06-01 at 1.13.45 PM.png

Red Carpet Photo Op
w/ Crystal CMA Award

Screen Shot 2019-06-01 at 1.16.27 PM.png

Screen Shot 2019-06-01 at 1.16.18 PM.png

Screen Shot 2019-06-01 at 1.13.57 PM.png

Giant Boot Toss to win
exclusive premiums

Screen Shot 2019-06-01 at 1.15.48 PM.png

Screen Shot 2019-06-01 at 1.15.32 PM.png

The Tour Bus Interior Timeline & Artifact Wall

Customized Hatch Print Style Poster Photo Op

Screen Shot 2019-04-16 at 3.27.13 PM.png

Social Campaign

CMA Awards Tour Bus RedPeg! - 2019 (Currently Live)

Ask Design a CMA Awards tour bus that showcases GEICO's sponsorship.

Insight Passionate country music fans seek to be closer to the stars they follow.