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CMA Awards Tour Bus

Creative Lead

Researched the Country Music Association Awards and the fans that watch it to build a GEICO sponsored tour bus to promote their involvement;
- Consumer Research,

- 2D Floor Plans,
- 3D Art Director (materials, colors, and lighting),

- Sourcing Country Music Facts & Artifacts,

- Team Management.

Ask
Design a CMA Awards tour bus that showcases GEICO's sponsorship.
Insight
Passionate country music fans seek to be closer to the stars they follow.
Execution
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The Tour Bus Exterior
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Red Carpet Photo Op
w/ Crystal CMA Award
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Giant Boot Toss to win
exclusive premiums 
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The Tour Bus Interior Timeline & Artifact Wall
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Customized Hatch Print Style Poster Photo Op
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Social Campaign
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Tour Bus Exterior 3D Concept Render