Southwest Airlines Employee Rally
RedPeg! - 2019
Experience Designer
Worked closely with over 15 internal divisions of Southwest Airlines to create their 2019 Rally;
- Consumer Research,
- User Journeys/User Psychology
- 2D Floor Plans,
- 3D Art Director (materials, colors, and lighting),
- 3D Designer w/ Team
- Sourcing Airline Facts
2019 Southwest Airlines Employee Rally
Every year SWA puts on a rally for their employees to celebrate them, the year, and the future. In 2019, I was the experience designer in charge of concept and layout for each division being represented. The event took place in 3 cities with average 4k in attendance resulting in a resounding success.
Ask
Design and produce the 2019 SWA Rally.
Insight
SWA Employees love dancing, drinking, and supporting each other.
Execution
Time Lapse Footage of Employees Entering
Floor Plan Layout
Culture & Safety Concept and Reality
Photo Op Wall (Production Sketch, 3D Concept Render, and Reality)
Customers' Booth Trivia/Game Show (This was an employee favorite)
SWA Activity Lawn
2019 Rally Dance Floor
