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AT&T Gets Into Gaming
Experience Designer
I researched trends to design our premier space;
- Consumer Research,
- 3D Floor Plans,
- 3D Art Director (materials, colors, and lighting),
- Animation, and
- Augmented Reality.
Ask
Establish AT&T's gaming presence, starting with ESL One and IEM.
Insight
Esports stadium attendees crave experiences that fill the downtime between matches (30min-1hr).
Execution
Command Center Gaming Hub (Production Sketch, 3D Concept Render, and Reality)
Group Gameplay
AT&T Exclusive Mobile Contest
& Portable Charger Loans
High-score Leaderboard
& Premium Prizing
VIP Gaming Lounge w/ Branded Analog Activities & Exclusive Title Gameplay
3D Animated AT&T Coins for Augmented Reality Cocktails (initial designs)
Exclusive VIP AR Game & AR Cocktail (in reality)
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