uo and roli logo banner-01.png

Urban Outfitters & Roli
How do the fashion disadvantaged pick out stylish outfits?
By using the power of music.


Brief: Combine a technology showcased at the CES 2017 conference with a popular brand.

Product: Roli, a music creation brand with a huge selection software and hardware.

What We Did: Leveraged Roli's users, makers and lovers of EDM and hip hop beats, to help Urban Outfitters give their customers a unique, digital experience.

The Team:

Blake Smoral - ST
Eddie Bennet - ST
Jenna Stout - ST
Moose - XD
Caroline Kraegel - Talent

My Role:

Technology Research
Digital Integration
User Journey
Video Editing
Motion Graphics