David's Bridal Refresh
My team was tasked to refresh a tired brand. Our redesign consists of a complete store overhaul and rebrand to have David's Bridal follow more closely to the current cultural zeitgeist, and shake things up from what customers typically think.

Since our project launched, David's has in fact change their logo and style guide as well as closing many of their retail spaces to make room for the burgeoning, and more lucrative, world of e-commerce.