The Richmond Show
VCU Brandcenter - 2017
The Richmond Ad Show
In 2018, my team won Bronze in the integrated campaign category for our work in 2017 on a project for David's Bridal;
- Consumer Research,
- 2D Floor Plans,
- 3D Design,
- 3D Floor Plans.
David's Bridal Refresh
My team was tasked to refresh a tired brand. Our redesign consists of a complete store overhaul and rebrand to have David's Bridal follow more closely to the current cultural zeitgeist, and shake things up from what customers typically think.
Since our project launched, David's has in fact change their logo and style guide as well as closing many of their retail spaces to make room for the burgeoning, and more lucrative, world of e-commerce.
