1280px-TD_Bank.svg.png
1cd949a4-8263-438e-b568-34f0ccb4e90a.jpg
TD Bank Rebrand & Pride  
RedPeg! 2018-2019

Creative Lead

Worked with the TD Bank team and my team to concept and create engagements; 
- Facilitate the TD Bank rebrand engagements,

- Research city-center for prime opportunities,
- Lead 2019 Pride Experiential, and

- Spec work creating in-store engagements surrounding the refreshed TD Debit Card.

1280px-TD_Bank.svg.png
Introducing the 2019 Rebrand
TD Bank underwent an internal redesign, changing up their style and public perception by promoting a  whimsical, low-stress style of banking through a series of surprise and delight experiences. We caught morning commuters in the moment by offering coffee with custom designed coffee foam as it related to the cities we activated in; Miami, D.C., Philadelphia , Boston, and New York City.
Screen Shot 2019-06-08 at 10.51.47 AM.pn
Screen Shot 2019-06-08 at 10.52.26 AM.pn
Screen Shot 2019-06-08 at 10.53.18 AM.pn
Screen Shot 2019-06-08 at 11.03.03 AM.pn
Screen Shot 2019-06-08 at 10.55.05 AM.pn
Screen Shot 2019-06-08 at 10.52.47 AM.pn
Screen Shot 2019-06-08 at 11.02.52 AM.pn
1cd949a4-8263-438e-b568-34f0ccb4e90a.jpg
Booths, Activities, and Photo Ops
TD Bank has been a staple in the Pride community during events and parades for many years. During the 2019 Pride season, starting in Miami then moving North for D.C. Pride and NY Pride, we created experiential engagements around the line "Be You Here." These included a map pin that allowed for guests to write and add where and with who "You feel like you can be yourself," and take photos at two different photo opportunities before posting on social media with #ForeverProud, populating on a social screen that updates in real time.
IMG_3827.JPG
IMG_3927.JPG
IMG_3826.JPG
IMG_3684.JPG
IMG_3935.JPG
IMG_3930.JPG
IMG_3942.JPG
IMG_3939.JPG