TD Bank Rebrand & Pride
Worked with the TD Bank team and my team to concept and create engagements;
- Facilitate the TD Bank rebrand engagements,
- Research city-center for prime opportunities,
- Lead 2019 Pride Experiential, and
- Spec work creating in-store engagements surrounding the refreshed TD Debit Card.
Introducing the 2019 Rebrand
TD Bank underwent an internal redesign, changing up their style and public perception by promoting a whimsical, low-stress style of banking through a series of surprise and delight experiences. We caught morning commuters in the moment by offering coffee with custom designed coffee foam as it related to the cities we activated in; Miami, D.C., Philadelphia , Boston, and New York City.
Booths, Activities, and Photo Ops
TD Bank has been a staple in the Pride community during events and parades for many years. During the 2019 Pride season, starting in Miami then moving North for D.C. Pride and NY Pride, we created experiential engagements around the line "Be You Here." These included a map pin that allowed for guests to write and add where and with who "You feel like you can be yourself," and take photos at two different photo opportunities before posting on social media with #ForeverProud, populating on a social screen that updates in real time.